Brands can learn from Love Island and apply the PR of FOMO to their brand campaigns

By Kaitlin Jarvis, SVP and Managing Director at Telemetry AI isn't going anywhere, but we're not headed toward a world where AI dominates...

The age of AI content creation has reached its tipping point. Scroll through LinkedIn, and you’ll find post after post on telltale signs of AI-generated content: the overuse of emoticons, em-dashes galore, and those polished phrases that seem to pop up everywhere. 

“Stories have to be told or they die; when they die, we can't remember who we are or why we're here.” -- Sue Monk Kidd, author Companies...

Chris Terry, Vice President of Strategic Communications at Telemetry Chris Terry is the Vice President of Strategic Communications at...

The big budget bill recently passed by the U.S. House of Representatives is causing significant controversy. Now under consideration by...

How do you make the news with the mundane? The sixth habit of my “Seven Habits of Highly Effective Storytelling” centers on creating visuals to tell an interesting, unexpected story that results in coverage.

Kaitlin Jarvis, Senior Vice President and Managing Director of Telemetry Kaitlin Jarvis is the Managing Director and Senior Vice...

By Chris Terry Vice President, Communications Strategy Telemetry Like “ The Stunt ,” the fifth habit of my “Seven Habits of Highly...

Sam Abuelsamid speaking on a panel at Synopsys Sam Abuelsamid is the Vice President of Market Research at Telemetry. He has more than 10...

Ford's latest campaign shows why a good brand message is essential when facing headwinds. The volatility of trade tensions and tariff...

By Sam Abuelsamid 2026 Toyota RAV4 Running a large manufacturing company like an automaker is a challenge in the best of times, given the...

By Chris Terry Vice President, Communications Strategy Telemetry The fourth habit of my “Seven Habits of Highly Effective Storytelling”...

By Sam Abuelsamid Six months after Carlos Tavares was fired, Stellantis finally has a new CEO, 25-year company veteran Antonio Filosa....

Influencers, sponsorships, and activations are the buzzwords that dominate corporate marketing decks, but do they move the needle? In this post, we explore why so many awareness campaigns fall flat and how editorial marketing can deliver better results by building trust, creating value, and targeting real human attention.

By Chris Terry Vice President, Communications Strategy Telemetry The third habit of my “Seven Habits of Highly Effective Storytelling”...

Over the past two weeks, Slate's new EV truck has been the talk of the town in automotive spaces. I'll admit, even my interest was piqued — until I saw the pictures. My opinion aside, I could still see the appeal. Reviews from auto journalists — like my colleague Sam's on this very blog — were cautious but optimistic. I wanted to know what regular people like me were thinking, so I went to TikTok. Here's what I saw. 

In this second installment of our “Seven Habits of Highly Effective Storytelling” series, I address how to bring sales and marketing data to life. This technique is obvious, yet underutilized: use data creatively to tell a compelling story that underscores messages to key stakeholders — in this case, analysts, pundits, stockholders, dealers, and buyers.

By Chris Terry Vice President, Communications Strategy Telemetry We’re rolling out a new series on how PR practitioners can use different...

By Avery Zimmerman I was scrolling through TikTok when I saw a video from creator Zoifishh about getting a new car. In it, she explains...