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This Week in the Auto Industry (Nov. 17-21)
Nissan Introduces Its First Plug-In Hybrid in the U.S. Nissan introduced the new 2026 Rogue Plug-In Hybrid this week, marking the brand's first PHEV for American buyers. It's designed to "meet the needs of modern families," and offers 38 miles of electric-only driving range for short trips and an estimated 420 miles of total range with its full hybrid powertrain. The Rogue PHEV will be on display at the LA Auto Show from November 21st to 30th. Audi to Build SUV at Scout Faci

Avery Zimmerman
Nov 213 min read


This Week in the Auto Industry (Oct. 20-24)
GM Plans Eyes-Off Autonomy by 2028 At an event in New York City this week, GM announced its next major step beyond Super Cruise: a hands-off, eyes-off automation system scheduled to launch in 2028 on the Cadillac Escalade IQ. Toyota bZ and Subaru Solterra Get Supercharger Access Owners of 2023-2025 Toyota bZ4X and Subaru Solterra models will soon gain access to Tesla's Supercharger network via adapters. Toyota will provide them for free, while Subaru will charge. Both 2026

Avery Zimmerman
Oct 242 min read


GM to Launch Eyes-Off Driving In 2028
General Motors has been working on automated driving systems (ADS) since at least the 1950s, when it produced a film featuring its Firebird II concept car. In 2017, GM launched the industry’s first-ever hands-free driving assistance system, Super Cruise, which remains one of the best systems of the type. At an event in New York City today, GM made a number of technology-related announcements, including the next major step beyond Super Cruise, a hands-off, eyes-off automation

Sam Abuelsamid
Oct 226 min read


Cars Will Become Part of Our Digital Lives: Things I Learned at the MOVE America Conference
By Avery Zimmerman I recently attended the MOVE America Conference, and one of my biggest takeaways is just how dramatically cars are...

Avery Zimmerman
Oct 22 min read


The H-1B Shift: Why Policy Turbulence Threatens U.S. Automotive Leadership
Last week the H-1B visa fee skyrocketed to $100,000.

Craig Daitch
Sep 224 min read


My Take on Ford's "Ready Set Ford" Campaign: Bold Move, But Here's What I'd Change
IMPORTANT DISCLAIMER: This is my personal analysis of Ford's marketing campaign as a marketing exercise. These are my opinions and...

Craig Daitch
Sep 176 min read


Vehicle Affordability Gets Worse With Hidden Price Increases
By Sam Abuelsamid, VP of Market Research at Telemetry When new vehicle supplies first became restricted in mid-2020 as a result of...

Sam Abuelsamid
Sep 156 min read


Cruise, BrightDrop, and Middle-Mile Deliveries
In the last decade, General Motors has invested heavily in a variety of startup businesses, some of which were created outside of the automaker and some within. These have included the Maven car-sharing business, Brightdrop for electric commercial vehicles, and Cruise for automated driving. To say that none of these have become world-conquering success stories would be an understatement. But that doesn’t mean there aren’t still opportunities in at least some of these efforts.

Sam Abuelsamid
Sep 115 min read


Revisiting my Favorite Project: Turning Advanced Automotive Materials into a Playable Musical Instrument
You’d think the best way to showcase advanced automotive materials would be through a lab test or a technical display under bright...

Craig Daitch
Aug 262 min read


New US-EU Trade Framework May Impact Safety, Benefit Automakers On Both Sides
By Sam Abuelsamid The United States and the European Union have announced a new framework trade agreement designed to limit the damage...

Sam Abuelsamid
Aug 216 min read


Slate, Ford, and...Mahindra? Three Paths to the Next Compact SUV
When Slate unveiled its compact truck, it garnered attention for good reason. Introducing a low-cost new vehicle concept in a crowded,...

Craig Daitch
Aug 183 min read


Please Stop Attacking the Em Dash
Pretty much as soon as people started using generative AI to write content, people began sharing ways to "spot" it. At first, I appreciated the effort. But very quickly, it started to feel like McCarthyism — with people accusing others of using AI at the first sight of an em dash (supposedly the tell-tale sign something was written by robot). This article explores the appropriate use of an em dash and why you shouldn't scrape it from your content to avoid AI allegations.

Avery Zimmerman
Aug 183 min read


Overcoming PR’s Identity Crisis in an AI World
Public relations has always had one core responsibility: to shape public opinion through Craig Daitch, founder & CEO of Telemetry...

Craig Daitch
Aug 122 min read


More Thoughts On Ford's $30K Electric Pickup
Following Ford's announcement that they are retooling their Louisville Assembly Plant to build electric vehicles based on the company’s new Universal EV Platform, I’ve been getting some questions about the first product. That has been announced as a midsize electric pickup truck. So far, Ford has provided only scant technical details, most of which are related to the overall vehicle architecture. Sam Abuelsamid speculates about what we can expect from Ford.

Sam Abuelsamid
Aug 115 min read


A Tesla Crash, Missing Data, and the Cost of Regulatory Inaction
By Sam Abuelsamid, VP of Market Research George McGee's Tesla after the 2019 crash.US District Court for the Southern District of...

Sam Abuelsamid
Aug 78 min read


Why We Built Pulse: Transforming Pre-Launch Intelligence Across Industries
Product launches fail at staggering rates. Companies invest millions developing breakthrough technologies, only to discover fatal...

Craig Daitch
Aug 43 min read


Avoiding The Possible Impending Death Of The US Auto Industry
By: Sam Abuelsamid, VP of Market Research My colleague Craig Daitch has written about the results of a YouGov study that examines the...

Sam Abuelsamid
Jul 306 min read


The Importance of Workflow in Competitive Swimming and Beyond
My daughter started competing in swimming this year, and it’s been a learning experience for both of us. It took me two weeks to...

Kaitlin Jarvis
Jul 184 min read


The Math That Could Kill the American Auto Industry
A recent YouGov survey reveals 51% of American car brand customers are 55 and older. What implications does this have for GM, Ford and...

Craig Daitch
Jul 175 min read


The Seven Habits of Highly Effective Storytelling VII: “Believe and Be Relentless”
By Chris Terry Vice President, Communications Strategy This article is the last installment in my "Seven Habits of Highly Effective...

Chris Terry
Jul 163 min read
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