Leading Global Automotive Dealership Software Company
Educating Dealership Management Through Insights

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A leading software provider serving automotive dealerships worldwide, possessed extensive proprietary research capabilities that generated valuable industry intelligence monthly. However, their internal teams faced a critical bottleneck: transforming raw research data into accessible, actionable insights for their thousands of dealer customers who relied on the company for strategic market guidance.

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The company needed to bridge the gap between their comprehensive research output and meaningful dealer communication through newsletters and blog content. Additionally, they required authentic insights from dealership operations to ensure their content addressed real-world challenges facing their customer base.

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Telemetry implemented a systematic editorial approach, deploying specialized journalists to synthesize its monthly research reports into strategic insights tailored for dealer audiences across both automotive and heavy-duty trucking divisions. Beyond the core monthly deliverables, Telemetry's demonstrated analytical capabilities and dealership network access positioned the agency to secure expanded engagement scope into whitepapers.