TrueCar, a leading automotive marketplace, launched TrueCar Unlocked to build deeper relationships with customers after purchase. Telemetry was brought on to create newsletter and blog content that would keep new car owners engaged within the TrueCar ecosystem.

Telemetry developed a research-backed content strategy that aligned with the real-life affinity cycles of new car ownership — from routine maintenance to the joy of road trips. Every topic was authored to anticipate customer needs and deepen brand loyalty through relevance and timing.

After Google’s October 2023 core update, which rewarded helpful, high-quality content, TrueCar was named a top performer in the automotive category by Semrush. Telemetry’s strategy contributed to this recognition and led to expanded work, including B2B dealer newsletter support.