Since 2012, WiTricity has pioneered wireless inductive charging technology for EVs, years ahead of competitors. WiTricity struggled to gain market recognition, while Tesla generated significant media attention by merely teasing similar technology without an actual product. WiTricity needed to reposition itself from “startup” to “industry leader” with deployable technology.

Telemetry executed a targeted media campaign highlighting WiTricity's technological leadership through automotive press outreach, analysts, hands-on journalist demonstrations, strategic industry event participation, and messaging that positioned their wireless charging technology as a solution for green grid challenges.

We executed media relations campaigns that shifted the narrative from "long-time startup" to "industry innovator with deployment-ready technology." Telemetry secured prestigious speaking spots at SXSW and the Center for Automotive Research's Management Briefing Seminar, with content we created that positioned WiTricity as a market leader.