The University of Michigan’s Mcity — a world-class test facility and proving ground for connected and automated vehicle technologies—needed to regain the AV spotlight and send a strong public policy message to NHTSA regulators, auto and tech companies, and Congress.

Using a scheduled Mcity event for federal officials and sponsors like the National Science Foundation, Telemetry arranged to have a story published based on a media interview with Mcity’s Director. By using an embargo during a specific time during the event with one key journalist, we hoped to break the story of Mcity’s call to action for regulators.

As planned, the story ran during the event. Notably, the Associated Press article was picked up by The Hill, a key Washington, D.C.–based publication, ensuring visibility among regulatory stakeholders. The University of Michigan’s authority on the subject was reinforced as 72 additional outlets — including several ABC, CBS, NBC, and FOX local affiliate stations — ran the story.