Telemetry identified May Mobility’s Series C as an opportunity to generate earned media coverage. The challenge was the industry was facing major headwinds of doubt on autonomous capabilities. Competitors were cutting back or shutting down operations and autonomous vehicle (AV) incidents were casting doubt on whether AVs could be successful in the real world. Journalists were increasingly hesitant to cover AV companies.

The objective was to recapture the confidence of tech and automotive media, despite the company still having AV operators behind the wheel of its vehicles, and generate excitement for what was to come in AV development. Telemetry developed a strategy that started with a financial round opening announcement, followed by conversations with key media and analysts. The close of the financial round the first reference of the company’s upcoming development on the Toyota e-Pallete.

May Mobility captured the attention of TechCrunch, Automotive News, Reuters, Future Car, Yahoo Finance, EV Pulse and Forbes, among others. The funding series breathed new life into the startup that had immense doubt and offered opportunities for new conversations on where development with Toyota is heading.