Telemetry PULSE (Product Understanding & Launch Strategic Evaluation) delivers first-of-its-kind media feedback during automotive product development, when insights can still drive meaningful changes. This confidential advisory service assembles veteran automotive and technology journalists, engineers, and analysts to provide strategic guidance on products and services before launch. Unlike traditional post-development media briefings, PULSE enables automotive companies to understand how their innovations will be received by the voices that shape public perception — while there's still time to optimize for market success.
What It Is
PULSE bridges the critical gap between internal product development and external market reality through structured feedback sessions with experienced automotive media professionals. The service combines journalist perspectives with technical analysis, providing automotive companies with comprehensive insights into how their products will perform in the competitive landscape.
The PULSE Process
When automotive companies have products or services in early development stages, PULSE offers structured consultation at crucial decision points. Each 1.5-2.5-hour session allows clients to present concepts or prototypes for panel feedback, whether for software systems, hardware components, or complete vehicle designs.
Talk to Journalists FIRST?
All work is conducted under legally binding confidentiality agreements, ensuring complete protection of proprietary information and development strategies.
Why Journalist Perspectives Matter
Automotive journalists bring unparalleled comparative knowledge from testing hundreds of vehicles and technologies annually across global brands. They excel at identifying the critical gap between engineering capabilities and actual user experience, evaluating products through the lens of everyday consumers while catching usability issues that might be invisible to development teams.
More importantly, these media professionals significantly influence consumer perception and purchasing decisions through their coverage. Understanding what will resonate with journalists during development — when changes can still be implemented — proves far more valuable than discovering problems in published reviews after launch.
What You Get
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Moderated feedback sessions with Telemetry's network of veteran automotive journalists
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Written summaries delivered within 48 hours of each session
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Optional technical benchmarking studies across any automotive category
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Contact us today.