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This Week in the Auto Industry (Nov. 17-21)
Nissan Introduces Its First Plug-In Hybrid in the U.S. Nissan introduced the new 2026 Rogue Plug-In Hybrid this week, marking the brand's first PHEV for American buyers. It's designed to "meet the needs of modern families," and offers 38 miles of electric-only driving range for short trips and an estimated 420 miles of total range with its full hybrid powertrain. The Rogue PHEV will be on display at the LA Auto Show from November 21st to 30th. Audi to Build SUV at Scout Faci

Avery Zimmerman
Nov 213 min read


This Week in the Auto Industry (Oct. 27-31)
The 2026 Jeep Grand Cherokee Will Get the New Hurricane 4 Turbo The Grand Cherokee gets a major powertrain upgrade for 2026 with the debut of the 2.0-liter Hurricane 4 Turbo engine, delivering 324 horsepower and 332 pound-feet of torque. The new model will also get a larger 12.3-inch infotainment system, refined styling, and a simplified three-trim lineup. Mercedes-Benz Gives a Preview of the Next Sprinter Mercedes-Benz unveiled "THE BOuLDER," a sculpture carved from rock tha

Avery Zimmerman
Oct 302 min read


This Week in the Auto Industry (Oct. 20-24)
GM Plans Eyes-Off Autonomy by 2028 At an event in New York City this week, GM announced its next major step beyond Super Cruise: a hands-off, eyes-off automation system scheduled to launch in 2028 on the Cadillac Escalade IQ. Toyota bZ and Subaru Solterra Get Supercharger Access Owners of 2023-2025 Toyota bZ4X and Subaru Solterra models will soon gain access to Tesla's Supercharger network via adapters. Toyota will provide them for free, while Subaru will charge. Both 2026

Avery Zimmerman
Oct 242 min read


GM to Launch Eyes-Off Driving In 2028
General Motors has been working on automated driving systems (ADS) since at least the 1950s, when it produced a film featuring its Firebird II concept car. In 2017, GM launched the industry’s first-ever hands-free driving assistance system, Super Cruise, which remains one of the best systems of the type. At an event in New York City today, GM made a number of technology-related announcements, including the next major step beyond Super Cruise, a hands-off, eyes-off automation

Sam Abuelsamid
Oct 226 min read


Cars Will Become Part of Our Digital Lives: Things I Learned at the MOVE America Conference
By Avery Zimmerman I recently attended the MOVE America Conference, and one of my biggest takeaways is just how dramatically cars are...

Avery Zimmerman
Oct 22 min read


TELEMETRY STUDY: OVER HALF OF ALL NEW CARS WILL OFFER HANDS-FREE DRIVING BY ‘28
Telemetry’s 2025 Assisted and Automated Driving Forecast shows that partially automated, “Level 2+” systems, such as General Motors' Super Cruise and Ford’s BlueCruise, are not only gaining traction globally but are projected to be offered on more than half of all new passenger vehicles by 2028.

Telemetry
Sep 303 min read


Join Us for our ADAS Market Research Presentation Live on Zoom at 12:00 pm
The Automotive Press Association invites you to an exclusive presentation and Q&A session featuring Sam Abuelsamid, Vice President of...

Telemetry
Sep 291 min read


The H-1B Shift: Why Policy Turbulence Threatens U.S. Automotive Leadership
Last week the H-1B visa fee skyrocketed to $100,000.

Craig Daitch
Sep 224 min read


Craig Daitch Joins Bob Knorpp on The BeanCast to Break Down the Latest in Marketing
We’re excited to share that Craig Daitch, CEO of Telemetry, joined Bob Knorpp and fellow panelists Saul Colt and Jerlyn O’Donnell on the...

Telemetry
Sep 181 min read


My Take on Ford's "Ready Set Ford" Campaign: Bold Move, But Here's What I'd Change
IMPORTANT DISCLAIMER: This is my personal analysis of Ford's marketing campaign as a marketing exercise. These are my opinions and...

Craig Daitch
Sep 176 min read


Vehicle Affordability Gets Worse With Hidden Price Increases
By Sam Abuelsamid, VP of Market Research at Telemetry When new vehicle supplies first became restricted in mid-2020 as a result of...

Sam Abuelsamid
Sep 156 min read


Cruise, BrightDrop, and Middle-Mile Deliveries
In the last decade, General Motors has invested heavily in a variety of startup businesses, some of which were created outside of the automaker and some within. These have included the Maven car-sharing business, Brightdrop for electric commercial vehicles, and Cruise for automated driving. To say that none of these have become world-conquering success stories would be an understatement. But that doesn’t mean there aren’t still opportunities in at least some of these efforts.

Sam Abuelsamid
Sep 115 min read


Detroit Free Press Highlights Telemetry's Research on Home EV Charging Challenges
The Detroit Free Press featured Telemetry's first EV Charging Market Forecast , highlighting our research on a surprising obstacle to...

Kaitlin Jarvis
Aug 271 min read


Revisiting my Favorite Project: Turning Advanced Automotive Materials into a Playable Musical Instrument
You’d think the best way to showcase advanced automotive materials would be through a lab test or a technical display under bright...

Craig Daitch
Aug 262 min read


Jeep Cherokee says: Don't Call it a Comeback, so what's next?
Over the years, Stellantis has shown how to create meaningful cultural moments — remember, this is the company that brought Eminem to...

Craig Daitch
Aug 224 min read


New US-EU Trade Framework May Impact Safety, Benefit Automakers On Both Sides
By Sam Abuelsamid The United States and the European Union have announced a new framework trade agreement designed to limit the damage...

Sam Abuelsamid
Aug 216 min read


TELEMETRY STUDY: HOME CHARGING COST, SPACE AND AVAILABILITY MAY SLOW EV GROWTH
Garage space, prohibitively expensive electrical upgrades and charging availability for multi-family dwellings (apartments) remain...

Craig Daitch
Aug 204 min read


Slate, Ford, and...Mahindra? Three Paths to the Next Compact SUV
When Slate unveiled its compact truck, it garnered attention for good reason. Introducing a low-cost new vehicle concept in a crowded,...

Craig Daitch
Aug 183 min read


Please Stop Attacking the Em Dash
Pretty much as soon as people started using generative AI to write content, people began sharing ways to "spot" it. At first, I appreciated the effort. But very quickly, it started to feel like McCarthyism — with people accusing others of using AI at the first sight of an em dash (supposedly the tell-tale sign something was written by robot). This article explores the appropriate use of an em dash and why you shouldn't scrape it from your content to avoid AI allegations.

Avery Zimmerman
Aug 183 min read


Overcoming PR’s Identity Crisis in an AI World
Public relations has always had one core responsibility: to shape public opinion through Craig Daitch, founder & CEO of Telemetry...

Craig Daitch
Aug 122 min read
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