The Seven Habits of Highly Effective Storytelling Habit Two: Using Data to Tell a Story
In this second installment of our “Seven Habits of Highly Effective Storytelling” series, I address how to bring sales and marketing data to life. This technique is obvious, yet underutilized: use data creatively to tell a compelling story that underscores messages to key stakeholders — in this case, analysts, pundits, stockholders, dealers, and buyers.
