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5 Questions with Kaitlin Jarvis
Kaitlin Jarvis, Senior Vice President and Managing Director of Telemetry Kaitlin Jarvis is the Managing Director and Senior Vice...
kaitlin258
Jun 263 min read
The Seven Habits of Highly Effective Storytelling V: “The Op-Ed Done Right”
By Chris Terry Vice President, Communications Strategy Telemetry Like “ The Stunt ,” the fifth habit of my “Seven Habits of Highly...
Chris Terry
Jun 132 min read
5 Questions with Sam Abuelsamid
Sam Abuelsamid speaking on a panel at Synopsys Sam Abuelsamid is the Vice President of Market Research at Telemetry. He has more than 10...
kaitlin258
Jun 93 min read
Telling the Story Behind the Sticker: How a Good Content Marketing Strategy Can Help Automakers Navigate the Tariff Fallout
Ford's latest campaign shows why a good brand message is essential when facing headwinds. The volatility of trade tensions and tariff...
Craig Daitch
Jun 43 min read
Automakers Need to Make Hybrid Standard
By Sam Abuelsamid 2026 Toyota RAV4 Running a large manufacturing company like an automaker is a challenge in the best of times, given the...
Sam Abuelsamid
May 304 min read
The Seven Habits of Highly Effective Storytelling IV: Follow Your Folly
By Chris Terry Vice President, Communications Strategy Telemetry The fourth habit of my “Seven Habits of Highly Effective Storytelling”...
Chris Terry
May 302 min read
Can Antonio Filosa Set Up Chrysler For a Second Century?
By Sam Abuelsamid Six months after Carlos Tavares was fired, Stellantis finally has a new CEO, 25-year company veteran Antonio Filosa....
Sam Abuelsamid
May 295 min read
Editorial Marketing: The Most Powerful Awareness Tool in Your Toolbox
Influencers, sponsorships, and activations are the buzzwords that dominate corporate marketing decks, but do they move the needle? In this post, we explore why so many awareness campaigns fall flat and how editorial marketing can deliver better results by building trust, creating value, and targeting real human attention.
Aaron Miller
May 214 min read
The Seven Habits of Highly Effective Storytelling, Chapter Three: The Art of the Stunt
By Chris Terry Vice President, Communications Strategy Telemetry The third habit of my “Seven Habits of Highly Effective Storytelling”...
Chris Terry
May 213 min read
Blank Slate or Blank Stare? TikTok's Take on the New $20k EV Truck
Over the past two weeks, Slate's new EV truck has been the talk of the town in automotive spaces. I'll admit, even my interest was piqued — until I saw the pictures. My opinion aside, I could still see the appeal. Reviews from auto journalists — like my colleague Sam's on this very blog — were cautious but optimistic. I wanted to know what regular people like me were thinking, so I went to TikTok. Here's what I saw.
Avery Zimmerman
May 203 min read
The Seven Habits of Highly Effective Storytelling Habit Two: Using Data to Tell a Story
In this second installment of our “Seven Habits of Highly Effective Storytelling” series, I address how to bring sales and marketing data to life. This technique is obvious, yet underutilized: use data creatively to tell a compelling story that underscores messages to key stakeholders — in this case, analysts, pundits, stockholders, dealers, and buyers.
Chris Terry
May 152 min read
The Seven Habits of Highly Effective Storytelling (Introduction, Habit One)
By Chris Terry Vice President, Communications Strategy Telemetry We’re rolling out a new series on how PR practitioners can use different...
Chris Terry
May 83 min read
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