Capital One, a Fortune 100 financial services institution, needed to build an industry-leading automotive educational website for its auto lending division. They faced intense competition from legacy brands with decades-long head starts in the market.

The client required a scalable SEO and editorial marketing strategy while navigating complex cross-functional teams, including brand, marketing, product, and legal. They needed streamlined content production processes that maintained quality without excessive review cycles.

Telemetry implemented a newsroom-style approach with top industry talent, delivering 3,000+ high-quality articles that drove triple-digit year-over-year audience growth. The content successfully established an SEO presence and powered paid distribution campaigns, achieving awareness lift and ad recall that exceeded both industry and enterprise benchmarks.