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Jeep Cherokee says: Don't Call it a Comeback, so what's next?
Over the years, Stellantis has shown how to create meaningful cultural moments — remember, this is the company that brought Eminem to...

Craig Daitch
Aug 22, 20254 min read


New US-EU Trade Framework May Impact Safety, Benefit Automakers On Both Sides
By Sam Abuelsamid The United States and the European Union have announced a new framework trade agreement designed to limit the damage...

Sam Abuelsamid
Aug 21, 20256 min read


TELEMETRY STUDY: HOME CHARGING COST, SPACE AND AVAILABILITY MAY SLOW EV GROWTH
Garage space, prohibitively expensive electrical upgrades and charging availability for multi-family dwellings (apartments) remain...

Craig Daitch
Aug 20, 20254 min read


Slate, Ford, and...Mahindra? Three Paths to the Next Compact SUV
When Slate unveiled its compact truck, it garnered attention for good reason. Introducing a low-cost new vehicle concept in a crowded,...

Craig Daitch
Aug 18, 20253 min read


Please Stop Attacking the Em Dash
Pretty much as soon as people started using generative AI to write content, people began sharing ways to "spot" it. At first, I appreciated the effort. But very quickly, it started to feel like McCarthyism — with people accusing others of using AI at the first sight of an em dash (supposedly the tell-tale sign something was written by robot). This article explores the appropriate use of an em dash and why you shouldn't scrape it from your content to avoid AI allegations.

Avery Zimmerman
Aug 18, 20253 min read


Overcoming PR’s Identity Crisis in an AI World
Public relations has always had one core responsibility: to shape public opinion through Craig Daitch, founder & CEO of Telemetry...

Craig Daitch
Aug 12, 20252 min read


More Thoughts On Ford's $30K Electric Pickup
Following Ford's announcement that they are retooling their Louisville Assembly Plant to build electric vehicles based on the company’s new Universal EV Platform, I’ve been getting some questions about the first product. That has been announced as a midsize electric pickup truck. So far, Ford has provided only scant technical details, most of which are related to the overall vehicle architecture. Sam Abuelsamid speculates about what we can expect from Ford.

Sam Abuelsamid
Aug 11, 20255 min read


A Tesla Crash, Missing Data, and the Cost of Regulatory Inaction
By Sam Abuelsamid, VP of Market Research George McGee's Tesla after the 2019 crash.US District Court for the Southern District of...

Sam Abuelsamid
Aug 7, 20258 min read


Why We Built Pulse: Transforming Pre-Launch Intelligence Across Industries
Product launches fail at staggering rates. Companies invest millions developing breakthrough technologies, only to discover fatal...

Craig Daitch
Aug 4, 20253 min read


Avoiding The Possible Impending Death Of The US Auto Industry
By: Sam Abuelsamid, VP of Market Research My colleague Craig Daitch has written about the results of a YouGov study that examines the...

Sam Abuelsamid
Jul 30, 20256 min read


Automotive Industry Gets First-of-Its-Kind Focus Group-Inspired Media Feedback Service from Telemetry
Telemetry PULSE assembles veteran auto and tech journalists, engineers, and analysts to provide confidential feedback on automotive...

Craig Daitch
Jul 28, 20254 min read


The Importance of Workflow in Competitive Swimming and Beyond
My daughter started competing in swimming this year, and it’s been a learning experience for both of us. It took me two weeks to...

Kaitlin Jarvis
Jul 18, 20254 min read


The Math That Could Kill the American Auto Industry
A recent YouGov survey reveals 51% of American car brand customers are 55 and older. What implications does this have for GM, Ford and...

Craig Daitch
Jul 17, 20255 min read


The Seven Habits of Highly Effective Storytelling VII: “Believe and Be Relentless”
By Chris Terry Vice President, Communications Strategy This article is the last installment in my "Seven Habits of Highly Effective...

Chris Terry
Jul 16, 20253 min read


What Can Brands Learn From Love Island and FOMO
Brands can learn from Love Island and apply the PR of FOMO to their brand campaigns

Avery Zimmerman
Jul 15, 20253 min read


The Great Content Divide: Human or AI?
By Kaitlin Jarvis, SVP and Managing Director at Telemetry AI isn't going anywhere, but we're not headed toward a world where AI dominates...

Kaitlin Jarvis
Jul 11, 20253 min read


The Hidden Truth: URL Parameters Reveal AI-Generated Content
The age of AI content creation has reached its tipping point. Scroll through LinkedIn, and you’ll find post after post on telltale signs of AI-generated content: the overuse of emoticons, em-dashes galore, and those polished phrases that seem to pop up everywhere.

Kaitlin Jarvis
Jul 8, 20252 min read


Turning Your PR Machine Inward: Why Employees Deserve Media-Quality Storytelling
“Stories have to be told or they die; when they die, we can't remember who we are or why we're here.” -- Sue Monk Kidd, author Companies...

Craig Daitch
Jul 7, 20253 min read


5 Questions with Chris Terry
Chris Terry, Vice President of Strategic Communications at Telemetry Chris Terry is the Vice President of Strategic Communications at...

Chris Terry
Jul 1, 20252 min read


The Problematic Budget Bill and Its Implications for Transportation
The big budget bill recently passed by the U.S. House of Representatives is causing significant controversy. Now under consideration by...

Sam Abuelsamid
Jun 27, 20254 min read
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