Following Ford's announcement that they are retooling their Louisville Assembly Plant to build electric vehicles based on the company’s new Universal EV Platform, I’ve been getting some questions about the first product. That has been announced as a midsize electric pickup truck. So far, Ford has provided only scant technical details, most of which are related to the overall vehicle architecture. Sam Abuelsamid speculates about what we can expect from Ford.

By Sam Abuelsamid, VP of Market Research George McGee's Tesla after the 2019 crash.US District Court for the Southern District of...

Product launches fail at staggering rates. Companies invest millions developing breakthrough technologies, only to discover fatal...

By: Sam Abuelsamid, VP of Market Research My colleague Craig Daitch has written about the results of a YouGov study that examines the...

Telemetry PULSE assembles veteran auto and tech journalists, engineers, and analysts to provide confidential feedback on automotive...

My daughter started competing in swimming this year, and it’s been a learning experience for both of us. It took me two weeks to...

A recent YouGov survey reveals 51% of American car brand customers are 55 and older. What implications does this have for GM, Ford and...

By Chris Terry Vice President, Communications Strategy This article is the last installment in my "Seven Habits of Highly Effective...

Brands can learn from Love Island and apply the PR of FOMO to their brand campaigns

By Kaitlin Jarvis, SVP and Managing Director at Telemetry AI isn't going anywhere, but we're not headed toward a world where AI dominates...

The age of AI content creation has reached its tipping point. Scroll through LinkedIn, and you’ll find post after post on telltale signs of AI-generated content: the overuse of emoticons, em-dashes galore, and those polished phrases that seem to pop up everywhere. 

“Stories have to be told or they die; when they die, we can't remember who we are or why we're here.” -- Sue Monk Kidd, author Companies...

Chris Terry, Vice President of Strategic Communications at Telemetry Chris Terry is the Vice President of Strategic Communications at...

The big budget bill recently passed by the U.S. House of Representatives is causing significant controversy. Now under consideration by...

How do you make the news with the mundane? The sixth habit of my “Seven Habits of Highly Effective Storytelling” centers on creating visuals to tell an interesting, unexpected story that results in coverage.

Kaitlin Jarvis, Senior Vice President and Managing Director of Telemetry Kaitlin Jarvis is the Managing Director and Senior Vice...

By Chris Terry Vice President, Communications Strategy Telemetry Like “ The Stunt ,” the fifth habit of my “Seven Habits of Highly...

Sam Abuelsamid speaking on a panel at Synopsys Sam Abuelsamid is the Vice President of Market Research at Telemetry. He has more than 10...

Ford's latest campaign shows why a good brand message is essential when facing headwinds. The volatility of trade tensions and tariff...

By Sam Abuelsamid 2026 Toyota RAV4 Running a large manufacturing company like an automaker is a challenge in the best of times, given the...