Over the past two weeks, Slate's new EV truck has been the talk of the town in automotive spaces. I'll admit, even my interest was piqued — until I saw the pictures. My opinion aside, I could still see the appeal. Reviews from auto journalists — like my colleague Sam's on this very blog — were cautious but optimistic. I wanted to know what regular people like me were thinking, so I went to TikTok. Here's what I saw. 

In this second installment of our “Seven Habits of Highly Effective Storytelling” series, I address how to bring sales and marketing data to life. This technique is obvious, yet underutilized: use data creatively to tell a compelling story that underscores messages to key stakeholders — in this case, analysts, pundits, stockholders, dealers, and buyers.

By Chris Terry Vice President, Communications Strategy Telemetry We’re rolling out a new series on how PR practitioners can use different...

By Avery Zimmerman I was scrolling through TikTok when I saw a video from creator Zoifishh about getting a new car. In it, she explains...

Slate has emerged from stealth mode with a cheap, small, electric pickup truck, but while many American carbuyers say they want something like this, will they actually commit to spending their money on it?