In this second installment of our “Seven Habits of Highly Effective Storytelling” series, I address how to bring sales and marketing data to life. This technique is obvious, yet underutilized: use data creatively to tell a compelling story that underscores messages to key stakeholders — in this case, analysts, pundits, stockholders, dealers, and buyers.

By Chris Terry Vice President, Communications Strategy Telemetry We’re rolling out a new series on how PR practitioners can use different...

By Avery Zimmerman I was scrolling through TikTok when I saw a video from creator Zoifishh about getting a new car. In it, she explains...

Slate has emerged from stealth mode with a cheap, small, electric pickup truck, but while many American carbuyers say they want something like this, will they actually commit to spending their money on it?