New Branding, New Website to Reflect New Services: Telemetry Agency 2.0 Launch

Agency offers unique trifecta: content strategy, brand journalism, communications services, technology, market research and analysis

NOVI, Mich., April 3, 2025 — It started with a question: What if an agency combined brand journalism, market research, and strategic comms under one roof?

Telemetry's new logo and branding aligns with new offerings from the agency.

With Telemetry's client services changing and the addition of experts like renowned technology industry analyst Sam Abuelsamid earlier this year and auto PR and executive communications veteran Chris Terry last January, Founder Craig Daitch knew it was time to reboot the agency's brand and website.

To bring this vision to life, Telemetry collaborated with its longtime visual production partner, Bureau Detroit, and enlisted Jamie Latendresse, a brand developer and designer with 25 years of experience, to help with the new branding and website.

“We’ve always helped brands tell great stories, but we weren’t telling our own story as we’ve expanded and built new agency capabilities,” said Daitch. “We’ve combined brand journalism, market research and content and communications strategy — and our new brand and website reflects that. We now offer services in-house that others do not.”

New Visual Design Language, New Website Reflect Unusual Combination of Agency Services

The agency is a brand publishing and content creation juggernaut, having ideated, written and edited more than 3,000 articles alone for Capital One, CarGurus.com, TrueCar and others. With the addition of Terry last year, Telemetry strengthened its already formidable automotive public relations offering, as the University of Michigan’s Mcity and Transportation Research Institute (UMTRI) became key clients.

However, with Abuelsamid joining, the company gained a highly unusual asset and competitive advantage seldom seen among agencies, which warranted the branding and website overhaul.

“We’d always done internal and external communications — only stronger now with Chris, but we have even more experience in recent years with search-optimized content marketing and brand journalism,” said Daitch. “Our website and branding needed to be contemporized to reflect the addition of Sam’s analyst, market research and business consulting practice within the firm. We’d love to hear what people think of the new site.”