July 28, 2026 - Stellantis Drops Out of the Ride-Sharing Game

This is the Telemetry Transportation Daily for July 27, 2026, and I'm Sam Abuelsamid, Vice President of Market Research for Telemetry. 

Over the past decade, many of the world's largest automakers have attempted to break into alternative forms of mobility services beyond just selling new vehicles. The common thread among all of those attempts is that none have ever been commercially successful.  Most tried to replicate the model of ZipCar with short-term urban car rentals, but there were also attempts at ride-hailing, robotaxis, and vehicle subscriptions. In the late 2010s, General Motors launched and later shut down Maven as a car-sharing service and the Book by Cadillac subscription service. Ford had a van ride service called Chariot and began building a robotaxi service before both were abandoned, along with an e-scooter service called Spin. BMW had the ReachNow sharing service, which later merged with the Mercedes-Benz Car2Go service to become ShareNow. ShareNow was ultimately acquired by Free2Move, which was launched by PSA prior to the merger with Fiat Chrysler that formed Stellantis. Free2Move started as a mobility service aggregator app that allowed users to find all the local transportation options and compare trip times and costs, but then it got into car sharing. 

Today, Stellantis announced that it was selling off Free2Move to German private equity firm Mutares and Company.  Free2Move currently operates free-floating car share with short and long-term rentals in 14 cities in Europe and North America.  While revenue and income for these services have never been specifically broken out since they are wholly owned business units, Avis Budget Group, which owns ZipCar, includes those revenues in its other category, which amounted to $724 million in 2025. That's about 6.2% of which ZipCar's share is unknown. That's been flat for the past three years. As Stellantis CEO Antonio Filosa continues to restructure the automaker for more focus on core brands, Free2Move doesn't seem to be a good fit for the business anymore and hasn't really helped the company sell more vehicles. 

Thanks for listening.